These days choosing a coffee shop is not that straightforward. Is it about the quality of the coffee? or the food, maybe? Or maybe, it’s about the quality of the internet connection...
It’s one of those days where I have back to back client meetings when I get a call to say that the next meeting is postponed. Phew, time for some lunch so I head for the nearest coffee shop for my usual americano and of course time to catch-up up on some emails as the iPhone hadn’t stopped buzzing all morning.
The first one I come across is a well known chain just at the top of Long Acre near to Covent Garden. Perfect, meets my criteria for good coffee, plenty of available seats and of course free WiFi. I order my small americano which comes in one of those tall glasses so I have to precariously hold it in one hand whilst carrying my briefcase in the other. No mean feat but I’ve mastered this over many years of killing time in coffee shops! I head to the front of the eatery where there is plenty of available seating compared to the back. Great, arrived safely and without spilling a drop of coffee. I boot-up the laptop and connect to the WiFi. All good so far and Outlook starts to download the emails but it’s very slow.
Last week we launched, to great fanfare, our virtual version of our NE-ONE network emulator, for VMware in the first instance. For us as iTrinegy, this was a land mark moment, expanding our product suite into the virtual world and delivering another technology first.
Some may not have shared our excitement, seeing this as an underwhelming addition to the product line - another check box completed.
But it’s not just another check box. This is really important, and not only to iTrinegy, but to all our existing and potential customers, large and small, all over the world.
I recently came across a report by Geoff Huston, Author & Chief Scientist at APNIC (Asia Pacific Network Information Centre) from the recent Apple Developers Conference which mentioned that Apple are adding network emulation capability to their Mac OSX platform, allowing a developer to create a personal Wi-Fi hotspot to test an app to see that it works.
I love to shop, and when I buy an outfit I look at style, color, cost, machine wash or dry-clean only (aftercare), is it suitable for the event I’m going to? Most importantly, do I look great in it? This last part is essential for me, and as a result I rarely purchase clothes online; maybe I’m old-fashioned, but I like to ‘try my clothes on before I buy’. But, it’s important to note that some online shops allow you to try before you buy by having an easy “sale or return” policy, attractive for many buyers.
It got me thinking about my work and how often I come across companies who look at spending a lot of money to move their IT to a different environment such as Cloud or to a new datacenter, maybe virtualize their environment, without ever realising that they could ‘try before they buy’. Providers of cloud/managed services and datacenter moves cannot a “sale or return” due to the commitment to make the change. This makes the offer of ‘try before you buy’ even more important.